Project
11
McLaren Speedtail Marketing Campaign
As the beginning of a series of expanding designs, McLaren Automotive have initiated production of their first ever petrol-electric Hyper-GT: the McLaren Speedtail. In order to differentiate the Speedtail from other competitor equivalents, a print-focused marketing campaign was developed to highlight the innovative characteristics of the design, while also making reference to McLaren's legacy of setting new standards in automotive engineering.
In order to meet this requirement, each deliverable allows for the Speedtail to stand on its own, with pleasantly subtle graphics added to compliment the entire composition. Likewise, comparisons to the McLaren F1 are made to include the legacy aspect to the overall design.
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